Maltco Lotteries and the Swedish Horse Racing Totalisator Board (ATG) have broadened their exclusive partnership signing an agreement in London during ICE Totally Gaming 2018, which ensures that Maltco Lotteries has sole access to top ATG competitions and races for Maltese betting enthusiasts via their U*BET Horse Racing platform. The extended cooperation agreement enables Maltco Lotteries to satisfy players’ interest in ATG events following the single largest purse won by a Maltco player in Malta, a sum in excess of €2.1M on the last day of 2017 played on the V75 jackpot organised by ATG.
ATG’s objective since 1974 has been to create funding for trotting and thoroughbred racing established by the Swedish state, with the aim of guaranteeing long-term financial stability for trotting and thoroughbred racing. Through this partnership Malta has received major interest from Swedish horse-racing breeders, trainers and professionals resulting in a boost to Malta’s racing stock from Sweden as well as the input of professional trainers into the local market.
ATG’s success on the betting market together with partners including Maltco Lotteries, have made a major contribution to the health of horse racing sports. ATG and Maltco Lotteries partnership is the marriage of two leading gaming companies with a strong focus on a meaningful leisure activity by using top-quality trotting and thoroughbred racing as the partnership’s foundation, applying an innovative and responsible approach to make betting on horse-racing exciting, entertaining and accessible.
The partnership between the two companies started with V Bets in November 2007, which were followed by the Single Leg races within the next year. This, enhanced Maltco offerings of live sports-betting as well as an expanded games portfolio populated by tens of thousands of players requires best-of-breed international content and live feeds that can be enjoyed by all Maltese enthusiasts in all 230 Maltco agents. The refreshed ATG agreement is an important element in Maltco’s sports-betting offering, regulated by the Malta Gaming Authority.
Maltco Lotteries’ CEO; Vasileios Kasiotakis said, “Maltco is delighted to continue offering, exclusively ATG’s combination of live sport and live gaming. Especially since the U*BET Horse Racing V BETS which allows the player to predict the winning horses in a number of races seem to become more and more popular amongst the Maltese players.“